Jerry Lockspeiser: When the going gets tough the 'authorpreneurs' get going
Published: 22 November, 2024
Billy Ocean’s song “When the going gets tough, the tough get going” immortalised the phrase attributed to 1950’s Texas American Football coach John Thomas. Despite its macho connotations – or perhaps because of them – it has since been used as a motivational tool in a variety of contexts outside sport, including business.
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